According to Live Science. CBD, short for cannabidiol, is a trending ingredient the natural products industry and is the focus of a new area of cannabis research. CBD is one of many cannabinoids, or molecules produced uniquely by the cannabis family. Unlike tetrahydrocannabinol (THC, the primary psychoactive element in marijuana), CBD is non-psychoactive, meaning it doesn’t have a strong effect on cognitive brain activity and doesn’t cause the “high” associated with marijuana. Many users like CBD because it does not get you high but provides many of the medicinal benefits that they are use to with cannabis. In fact, there have been studies done that you can check out here. Because CBD is non psychoactive this means you can use CBD products such as tinctures, oils and creams throughout the day while at work or on the go.

CBD Marketing Has Challenges

So, you own or run a CBD business and you are wondering if you can run advertisements on Instagram or Facebook. You can certainly try but your ads will get almost always get disapproved. Instagram and their parent company have a always had this stance not allowing marijuana or CBD companies.

Yes you can run paid ads for CBD but they will not be on the typical platforms Google and Facebook. One option to run ads for a CBD business is to run programmatic advertisements. The Mantis Network is one of a handful of programmatic advertisement networks that cater to the marijuana and CBD industries.

Content marketing is a more work intensive way of marketing on the social media platforms but it can be cheaper and more sustainable. Content marketing means you create content surrounding your product and service and thereby creating a following that is interested in the subjects around your CBD products. This form of marketing is done best if the content is not obviously trying to sell its audience anything but rather focusses on entertaining or informing. The trick is then to put the links to your CBD products into the content in a subtle way.