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Instagram Advertising


Why Instagram advertising?

  • Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
  • 60% of adults online use Instagram, including 35% of adults in the U.S.
  • However, 80% of the app’s user base is outside the U.S.
  • There are 25 million business profiles on Instagram.
  • 80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve see on the platform.

Type of Instagram Advertising Campaign.

  • A seamless experience.
  • Instagram ads appear in a bold, linear format at the center of visual inspiration.
  • Instagram ads are broken down into four basic types: image ads, video ads, carousel ads with multiple images and stories.

1. Photo Ad

Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

2. Video Ad

Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.

3. Carousel Ad

Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.

4. Instagram Stories Ad

Complement your feed content with ads on Instagram Stories. Connect with over 500 million accounts using stories daily.1 Learn more about stories ads and specs.

5. Collection ads

You can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.

6. Ads in Explore

Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. Learn more here, or get started straight away by creating your own ad.

Instagram Marketing Strategy:

  • Set your goals for Instagram
  • Determine your Instagram target audience
  • Conduct a competitive analysis
  • Configure an editorial calendar
  • Build a consistent brand on Instagram
  • Grow your Instagram follower base
  • Convert your Instagram followers into customers

Find out why 200 plus companies have chosen Orion

We focus on ROI

We focus on ROI-driven results via social media marketing. That might be growing lead numbers, increasing foot traffic, boosting online sales, driving targeted website traffic or even just taking the job off someone in your business who really should be doing other things. Everything we do has a return on your investment in mind.

We Value Integrity

We believe in doing business with honesty, integrity and a sincere heart for others. We aren’t going to sell you something you don’t need. We won’t lie to get your business. We will treat you with kindness and respect. The way it should be (and far too often is not).

We are strategic

We take the time to develop a tailor-made social media strategy for your business. It has to be unique, just like your business so that we can capture an untapped audience on social media. Our social media marketing company approach is to design a social media plan that not only suits your business style but engages an audience you never knew existed.

You Talk, We Listen

As a digital marketing agency, we strive to understand our client’s business goals first. Then all decisions are made with those goals in mind. A shiny new website is worthless if it doesn’t help you reach your goals. You talk, we listen… then we throw in lots of ideas for improvement.

Proven Methodology

Digital Marketing is part art and part science. We’ve honed our methodology over many hundreds of successful campaigns across many industries to ensure you attract the right visitors, capture qualified leads, nurture them and convert them to customers.

Great Communication Module (pro communication module )

One problem many companies have with working with large, online marketing agencies is communication. We’ve heard stories where there has been months without receiving one update from agencies. That isn’t the case with us. We are a dedicated company that understands the value of communication. We do Weekly calls. Quick updates with the email and Instant messengers.Weekly reporting

We Deliver On Time

We know that time is money in business, so we set realistic deadlines (for ourselves and for our clients) and stick to them. We communicate constantly with our clients to give them updates as we progress and get projects launched by the agreed launch date.

Case Study

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Happy Clients