Career

Job Summary: We are looking for a results-driven Business Development Executive with strong US market exposure to join our growing sales team. The role focuses on generating high-quality leads through LinkedIn, Sales Navigator, and email outreach for our digital marketing services. About Orion Digital: Founded in 2011 in Pune, India, Orion Digital began with a focus on Website Development and expanded into comprehensive Digital Marketing services in 2018. We are a passionate, growth-focused, and ROI-driven digital marketing agency specializing in SEO, PPC/Google Ads, Social Media Marketing, Influencer Marketing, Email Marketing, and Website Development. Our team of 50+ experts has successfully delivered outstanding results for clients worldwide, generating over $1.5 million in client revenue and more than 47,600 qualified leads through targeted, data-driven campaigns. We empower businesses of all sizes to achieve sustainable growth through increased traffic, higher conversions, and improved profitability. Website: https://www.oriontechnosoft.com/ Key Responsibilities: ● Execute targeted LinkedIn, Sales Navigator and email outreach campaigns to generatehigh-quality leads. ● Identify, research, and engage potential clients within US markets. ● Prospect, qualify, and convert leads into scheduled meetings for the sales team. ● Clearly communicate the company’s value proposition to key decision-makers. ● Create compelling email campaigns, follow-ups, and outreach sequences. ● Maintain accurate and up-to-date records of interactions and pipeline activity in CRM systems. ● Build, nurture, and maintain strong client relationships to drive long-term business growth. ● Collaborate with senior sales team members to ensure seamless lead handover and conversion. Required Skills & Competencies: ● 2–3 years of proven experience in Business Development. ● Strong exposure to international markets, especially the US. ● Hands-on experience with LinkedIn outreach and email marketing campaigns. ● Demonstrated success in lead generation and achieving targets. ● Excellent written and verbal communication skills. ● Proficiency in CRM tools (such as HubSpot, Salesforce, Zoho) and MS Office. ● Strong organizational skills with the ability to manage multiple campaigns simultaneously

Role Overview: We are seeking a results-driven SEO & GEO/AEO Executive to drive organic traffic, rankings, and lead conversions across traditional search engines (Google, Bing) and AI discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews). Key Responsibilities: ● SEO & Technical: Conduct technical audits (speed, Core Web Vitals, indexability), on-page optimization, backlink strategies, and Google Business Profile (GBP) local search. ● AEO & GEO: Optimize content for Featured Snippets, Direct Answers, and LLM citations using "Answer First" (BLUF) formatting, Q&A blocks, and tables. ● Schema & Entities: Implement JSON-LD schema markup (FAQPage, Article, Product, Organization) and build off-page brand citations (Reddit, Quora, review platforms). ● Analytics & Reporting: Track organic traffic, conversions, and AI referral traffic using GA4, Google Search Console, Ahrefs/Semrush. Required Skills: ● Strong foundation in On-Page, Off-Page, Technical, and Local SEO. ● Hands-on proficiency with GA4, Search Console, Ahrefs/Semrush, and GTM. ● Understanding of AEO/GEO concepts, structured data (JSON-LD), and NLP/intent mapping. ● Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress). Bonus: ● Experience with schema markup / structured data ● Knowledge of CRO or content strategy ● Exposure to AI-driven SEO tools & workflows Success Metrics ● Growth in organic search traffic, qualified leads, and map rankings. ● Increased citations and snippet captures across Google AI Overviews and AI engines. ● Improved local visibility (maps/GMB Location: Viman Nagar, Pune

We are looking for a proactive and results-driven Digital Marketing Executive to manage and grow brand presence across multiple digital channels. The ideal candidate will have hands-on experience in Social Media Marketing, Email Marketing, Paid Advertising, and CRM Tools. This role requires strong communication skills, analytical thinking, creativity, and the confidence to lead client calls while collaborating closely with internal teams. Key Responsibilities: 1. Social Media Management: ● Manage and grow brand presence across major social media platforms, including Instagram, Facebook, LinkedIn, YouTube, Twitter (X), and Pinterest. ● Develop and execute organic and paid social media strategies aligned with business and client goals. ● Plan content calendars and ensure timely execution of campaigns. ● Monitor social media performance and identify opportunities for improvement. ● Coordinate with content and creative teams to ensure consistent brand messaging. 2. Email Marketing: ● Plan, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, and promotional emails. ● Work with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools. ● Develop audience segments and targeted email campaigns. ● Monitor email campaign performance, including open rates, click-through rates, conversions, and engagement. ● Optimize campaigns based on performance data and insights. 3. Paid Advertising: ● Assist in planning, executing, and optimizing paid advertising campaigns across relevant digital platforms. ● Monitor campaign performance, budgets, conversions, and ROI. ● Identify opportunities to improve campaign efficiency and lead generation. ● Work closely with the performance marketing team to implement optimization strategies. 4. CRM Management: ● Manage and maintain CRM systems to ensure accurate data, lead tracking, and campaign attribution. ● Coordinate with sales and marketing teams to improve lead nurturing and customer journeys. ● Ensure CRM workflows, segmentation, and automation are properly implemented. ● Maintain accurate records of leads, prospects, and customer interactions. 5. Analytics & Reporting: ● Track and analyze performance across social media, email, paid advertising, and CRM campaigns. ● Prepare weekly and monthly performance reports with actionable insights and recommendations. ● Analyze campaign data to identify trends, opportunities, and areas for improvement. ● Use data-driven insights to optimize campaigns and improve ROI. 6. Client & Team Collaboration: ● Confidently handle communication with US-based clients, including strategy discussions, review calls, and performance presentations. ● Present campaign performance, insights, and recommendations to clients. ● Collaborate with internal teams, including design, performance marketing, content, and development teams. ● Guide and mentor junior team members or interns, ensuring quality output and adherence to timelines. Required Qualifications & Skills: ● 2–4 years of experience in digital marketing, preferably in a digital marketing agency environment. ● Strong hands-on experience in social media marketing, email marketing, paid advertising, and CRM tools. ● Prior experience working with US-based clients is highly preferred. ● Excellent verbal and written communication skills with confidence in client-facing roles. ● Proficiency in Canva or similar creative tools. ● Strong analytical skills with experience in campaign performance tracking and reporting. ● Good understanding of digital marketing metrics, KPIs, and ROI. ● Ability to multitask, manage deadlines, and work collaboratively with cross-functional teams. ● Strong problem-solving and organizational skills. ● Ability to work independently while taking ownership of assigned campaigns and responsibilities. What We Offer: ● A dynamic and collaborative work environment. ● Opportunities for professional growth and career progression. ● Competitive compensation and benefits. ● 5-day working week. ● Opportunity to work with international clients and gain global digital marketing exposure. Location: Viman Nagar, Pune

We are looking for a results-driven International Business Development Executive to join our dynamic team. This role is ideal for someone who thrives on building meaningful connections, understands the nuances of outbound prospecting and is passionate about tech-driven solutions. You will play a crucial role in identifying high-potential leads, managing outreach campaigns, and driving top-of-funnel growth for our sales pipeline. If you have hands-on experience with outbound tools, a knack for communication and a strategic mindset focused on growth, this role is for you.   Key Responsibilities

• Identify, prospect, and qualify potential clients through various channels.
• Execute personalized and targeted outreach campaigns using LinkedIn Sales Navigator and similar tools.
• Plan and manage LinkedIn retargeting campaigns to nurture leads and enhance brand engagement.
• Coordinate and schedule discovery and follow-up calls with qualified prospects.
• Develop and implement email marketing strategies to nurture leads and drive conversions.
• Leverage platforms such as Apollo, Reply.io, Lusha, ZoomInfo, and LinkedIn Sales Navigator to enhance outreach and lead generation efforts.
• Work closely with sales and marketing teams to align strategies and achieve business objectives.
• Maintain accurate records of outreach activities, leads, and results using CRM tools.

Required Skills

• Minimum 2 years of experience working in a similar role
• Strong written and verbal communication skills
• Specialized in business development for the US and UK markets, understanding the unique needs and preferences of these regions.
• Understanding of sales funnels and lead nurturing strategies.
• Experience working on SaaS/Tech Industry.